June 17, 2008 By Steve Outing, www.reinventingclassifieds.com
If newspaper designer and consultant Alan Jacobson is right, there is still a big opportunity open for newspapers to get in on something new online — and make some money from it — before others beat them to the punch, as has happened so many times before to newspapers [...]

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According to Gordon Borrell of Borrell Associates, video is the hottest new tool in the arsenal for both employers and recruiters. Total ad spending for online video was $522 million in 2007 and is expected to reach $10 billion by 2012. A significant portion of the early spending on video ads is going to job [...]

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Last year, research from the Newspaper Association of America revealed that the majority of newspaper Web sites features video. Results from this 2008 NAA survey, which looks more closely at the area, show newspapers’ video operations are quite extensive. This is a pleasant and encouraging surprise from an industry going through a difficult period of [...]

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The online video advertising market has reached a pivotal stage. More and more users will flock to the online video medium, creating great opportunities for innovative companies. While the revenue size of the opportunity is rather small today, the most important metric–consumer use–continues to skyrocket. For this reason, it should be of significant interest to [...]

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