According to Gordon Borrell of Borrell Associates, video is the hottest new tool in the arsenal for both employers and recruiters. Total ad spending for online video was $522 million in 2007 and is expected to reach $10 billion by 2012. A significant portion of the early spending on video ads is going to job and employer-related video. Hundreds of major companies have added short-form videos to job sites expounding the virtues of working at their companies.

he employment sector will change dramatically in the next five years. January 1, 2008, marked the date the first baby boomers became eligible to collect Social Security. As they begin to exit the job stage over the next several years, recruiters will have a harder time finding professional-level candidates to replace them. The challenge is a big one: There are more than 77 million baby boomers and only 49 million in the Gen X group to bridge the 11-year gap before Gen Y and its 74-million-strong work force can start making an impact.